A blog by Jodie Taylor
Make your own culture jam and demonstrate how rhetoric and semiotics can be used to contest, subvert and redirect mediated messages and corporate communications, while revealing common tactics of information distortion to your audience.
Alternative media is a vehicle for advancing counter-hegemonic discourse and differs from mainstream mass media in that it is often presumed to have a much greater capacity for transforming spectators into citizens and empowering them to actively participate in social change. In this lesson, we will examine the validity of this presumption and explore a range of activist media tactics such as culture jamming.
