Cultural Mainstreams Tutorial Task

Cultural diffusion is the process of one culture influencing another and has existed as long as humans have. However, determining the ethics of the use of another culture’s aesthetic is not always an easy task as it can be difficult to determine the point at which one crosses into the unethical terrain of cultural appropriation.

The West and the Rest

Contemporary media technologies such as satellite television and the Internet have created a constant flow of transnational images that connect audiences worldwide. And through the consumption of these images new audiences start to demand the lifestyle products of the West. People everywhere … READ MORE

Making Sense of the Mainstream

The mainstream is a value-laden category that frequently derives its meaning in association with its multiple corollaries such as counter-culture, subculture, underground, indie, folk, alternative, experimental and avant-garde. In this lesson, we problematise our perceptions of mainstream culture and examine … READ MORE