Tips and tools for project ideation, brainstorming and thinking outside the box.
We believe getting stuck is a positive signal, a nudge that encourages you to make something better. A relationship. Or a process. Maybe a routine. Whatever is nagging at you, it’s an opportunity — and we want to help you take it in the best way possible.
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Spark an endless supply of fresh ideas in one easy to use app on your iPhone, iPad or Apple Watch. Whether you're facing a challenge at work, in life or with a creative project, join tens of thousands of people who are using our creativity prompts to brainstorm new ideas, trigger creative thinking, overcome blocks, inspire creative writing and spark innovation.
Many approaches to encouraging better thinking are abilities-centric, but Visible Thinking is about fostering dispositions of thought, creating a Culture of Thinking, and bringing students to the center of the learning conversation.I think it is vital to share the message and practices of Visible Thinking, especially as they apply to innovation and creativity in the…
Sick of traditional brainstorming? Check out these alternative exercises to get the creativity flowing.
Stuck for design inspiration? Can't get started on a project or still looking for a suitable angle? Struggling to overcome creative block?
This is the perfect infographic guide to your content creation process and how to best form your writing processes for owned and earned media. Everyone’s process eventually becomes unique, but it should be based on the sound principles supported in this infographic.
The Strategy / Culture Bicycle is designed to help you identify and align around your group’s most important questions. It is a quick and effective way to rapidly develop a shared understanding across the group around what it already knows and what it needs to figure out. It can be used both by individuals and by groups of any size. (Download the instructions for more.)
Want to learn something well? Make media to advance knowledge and gain new ideas. You don’t have to be a communication professional to create to learn. Today, with free and low-cost digital tools, everyone can compose videos, blogs and websites, remixes, podcasts, screencasts, infographics, animation, remixes and more. By creating to learn, people internalize ideas and express information creatively in ways that may inspire others. Create to Learn is a ground-breaking book that helps learners create multimedia texts as they develop both critical thinking and communication skills. Written by Renee Hobbs, one of the foremost experts in media literacy, this book introduces a wide range of conceptual principles at the heart of multimedia composition and digital pedagogy. Its approach is useful for anyone who sees the profound educational value of creating multimedia projects in an increasingly digital and connected world. Students will become skilled multimedia communicators by learning how to gather information, generate ideas, and develop media projects using contemporary digital tools and platforms. Illustrative examples from a variety of student-produced multimedia projects along with helpful online materials offer support and boost confidence. Create to Learn will help anyone make informed and strategic communication decisions as they create media for any academic, personal or professional project.
Do you know the basics of drawing and digital art, but feel stuck at your current skill level? Do you admire the talent of your favorite artists and wonder how you could ever become as good as them? Do you want desperately to improve but don’t even know where to start?
Creativity and invention have long been seen as a “black box.” We fully expect that when designers, inventors, and other creative people go into a room with a goal, they will come out with more or less creative discoveries and results. Although when we watch them at work, we can observe some combination of sketching, animated conversations, messy desks, and drinking. But the fundamental nature of what happens in that room remains mostly a mystery. It’s easy to leave creativity to the creative types, and say to yourself, “I’m just not a creative person.” The fact is that in a complex, dynamic, competitive knowledge economy, it’s no longer acceptable to take this position. If you are a knowledge worker, you must become, to some degree, creative. That may sound a bit scary, but the fact is that successful creative people tend to employ simple strategies and practices to get where they want to go. It’s not so much that they employ a consistent, repeatable process that leads to consistent creative results. It’s more like a workshop with a set of tools and strategies for examining things deeply, for exploring new ideas, for performing experiments and testing hypotheses, to generate new and surprising insights and results. So we set out, much like the brothers Grimm, to collect the best of these practices wherever we could find them, with a special focus on Silicon Valley, innovative companies, and the information revolution.
Kickstart your day with these creative exercises. Benjamin Franklin used to spend his mornings naked. Sigmund Freud would trim his beard. Marcel Proust smoked opium. There are many ways to start the day in a creative frame of mind. If you want an alternative to being nude, beardy, or high, here are some of our favorites.