The West and the Rest

Contemporary media technologies such as satellite television and the Internet have created a constant flow of transnational images that connect audiences worldwide. And through the consumption of these images new audiences start to demand the lifestyle products of the West. People everywhere it seems want to drink Coca-Cola, wear Nike and eat McDonald’s. But why? In this lesson, we explore the topic of globalisation and Western cultural dominance. Furthermore, we critique the lingering effects of colonial power structures and question the ethics cultural borrowing.

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