Transmedia Storytelling

Transmedia storytelling is telling a story across multiple forms of media and preferably with a degree of audience participation, interaction or collaboration. In a transmedia context, the “story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole” (Jenkins, 2006). In this lesson we will examine the elements of transmedia and survey a range of case examples to help you design your own transmedia narratives.