Media Activism

Alternative media is a vehicle for advancing counter-hegemonic discourse and differs from mainstream mass media in that it is often presumed to have a much greater capacity for transforming spectators into citizens and empowering them to actively participate in social change. In this lesson, we will examine the validity of this presumption and explore a range of activist media tactics such as culture jamming.

News Media

News media is the primary means by which the general public receives important information, helping them form opinions about their world and make important decisions about politics and government. A free and fair press is the cornerstone of democracy. In this lesson, … READ MORE

Making Sense of the Mainstream

The mainstream is a value-laden category that frequently derives its meaning in association with its multiple corollaries such as counter-culture, subculture, underground, indie, folk, alternative, experimental and avant-garde. In this lesson, we problematise our perceptions of mainstream culture and examine … READ MORE

Representation

Representation Representation Introduction Representation refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, emotions, experiences, places, objects, events, cultural identities and practices, social structures. In this lesson, we will explore representation … READ MORE

Media Effects

Mass communication and mass media permeate our society. At its most basic level, we can think of communication as the exchange of information or meaning. A medium, or media, is a technology which mediates this exchange.  In this lesson, we are going to take a look at some of the key terms and theories of media studies. In particular, we’re going to explore the extent of the mass media influences its audiences.